Why orchestras are finding younger audiences
Shorter concerts, cheaper seats and late starts: the concert hall is learning from the club.
Cover image Photo by Manuel Nägeli / Unsplash
The audience at the late concert is younger than you would expect. They came after work, paid less than the price of a cinema ticket, and will be out by ten.
Across Europe, orchestras are experimenting with the format of the concert itself: one-hour programmes, no interval, a short introduction from the conductor, a bar that stays open afterwards.
The music has not changed. The welcome has. And it turns out that is what many people were waiting for.
